Case study

Luxury Travel Brand Website

A premium Indochina travel brand site — guides, resorts, and curated tours.

Role: Frontend Developer
Period: 03.2026 — 05.2026
Stack: WordPress · GSAP · Swiper

Private client project

This is anonymized client work. The brand, live site, and visuals are covered by an NDA — reach out and I'll walk you through the details, the decisions, and the results.

Contact to discuss this project

Overview

A bespoke travel brand experience: destination guides, a signature hotels & resorts collection, curated tours, and inspiration pages with a premium feel.

The problem

Luxury travel brands live or die on atmosphere. The site had to feel editorial and exclusive while remaining easy to browse across destinations and properties.

Approach

WordPress build from Figma with responsive, premium layouts
Structured content for guides, resorts, and tours
GSAP/Swiper transitions and scroll storytelling
Image/performance optimization for media-heavy pages

Key decisions

Content architecture first — discovery depends on structure
Motion supports brand mood, never blocks reading
Optimize imagery aggressively for storytelling pages

Impact

Lab / shipping

Performance

Lighthouse

LCP

1.4s

Mobile lab

Scroll story

Immersive

GSAP + Swiper

Editable

CMS

Ops-friendly

Outcomes

Cohesive premium brand presence
Browsable guides and resort collections
Fast, cinematic pages across devices

Technologies

WordPress
GSAP
Swiper

Want something in this vein — booking, headless CMS, or a travel storefront?

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