Case study
Luxury Travel Brand Website
A premium Indochina travel brand site — guides, resorts, and curated tours.
- Role
- Frontend Developer
- Period
- 03.2026 — 05.2026
- Stack
- WordPress · GSAP · Swiper
Private client project
This is anonymized client work. The brand, live site, and visuals are covered by an NDA — reach out and I'll walk you through the details, the decisions, and the results.
Contact to discuss this projectOverview
A bespoke travel brand experience: destination guides, a signature hotels & resorts collection, curated tours, and inspiration pages with a premium feel.
Interface sketch
The problem
01Luxury travel brands live or die on atmosphere. The site had to feel editorial and exclusive while remaining easy to browse across destinations and properties.
Approach
02- WordPress build from Figma with responsive, premium layouts
- Structured content for guides, resorts, and tours
- GSAP/Swiper transitions and scroll storytelling
- Image/performance optimization for media-heavy pages
Key decisions
03- Content architecture first — discovery depends on structure
- Motion supports brand mood, never blocks reading
- Optimize imagery aggressively for storytelling pages
Impact
Lab / shipping
Lighthouse snapshot
Performance
Lighthouse
LCP
1.4s
Mobile lab
Mobile lab on a production-like build — client URL stays private.
Performance
95
Lighthouse
LCP
1.4s
Mobile lab
Scroll story
Immersive
GSAP + Swiper
Editable
CMS
Ops-friendly
Outcomes
Cohesive premium brand presence
Browsable guides and resort collections
Fast, cinematic pages across devices
Technologies
- WordPress
- GSAP
- Swiper
Architecture
How the build is wired. Client UI stays off this page — names, logos, and screenshots are covered by NDA.
- 01Editorial
- 02WordPress theme
- 03GSAP
- 04ACF
Need a luxury travel brand site — editorial pages, not a generic storefront?